OTT platforms are gaining users at a fast pace these days.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
With subscription costs climbing and additional payments required,
attention is shifting toward free streaming platforms.
This post explores the more info growth of OTT and the reasons free streaming is gaining attention.
How did OTT services begin?
OTT platforms evolved by replacing cable TV with online streaming.
As content became available through portable devices,
the user base grew rapidly.
Especially as people spent more time at home during COVID-19,
streaming consumption surged.
Pros and cons of OTT usage
OTT allows users to watch what they prefer on demand.
Each service offers unique original content.
There are also some limitations.
Price increases and pay-per-view models add pressure.
Recently, complaints about rising fees have become more common.
What are free streaming services?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST services are quickly settling into the market.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
Final thoughts
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
We can expect streaming services to become even more diverse and accessible.